Neuigkeiten & Trends in Analytics
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- A framework to predict customer behaviour and prevent churn
Predicting customer behaviour in any mass-consumer oriented industry has become imperative to optimize marketing spend effectiveness and retention efforts. It can be especially useful in industries with registered customer relations such as TelCo providers to prevent churn better, improve campaign response rates, optimize pricing and whole portfolios and select the right handsets.
Most approaches to predicting customer reactions to your actions can be grouped in three buckets or combinations of them: - Analyx Ventures investing in seed stage ideas around analytics & beyond
In summer 2011, we have
officially founded Analyx Ventures, the seed
engagement arm of Analyx supporting passionate entrepreneurs in
Central Eastern Europe, Western Europe & North America. - The dynamics of e-commerce for white and brown goods explained
A leading specialist magazine for consumer
electronics and white goods has published an interview
with Paweł Komorowski. - Analytics vs. Intuition: How can gut feel and hard numbers be aligned?
Great speakers and interesting topics at the
Campus for Strategy 2011! - And the Oscar goes to ... Prediction Markets
The prediction market
technology has proven its superior predictive capacity
(again) at the 2011 Academy Awards... - Analyx 2.0
Analyx jetzt auch bei
Facebook und Twitter... - analyx.com v2
Analyx freut sich, den Launch der neuen Website anzukündigen!