Analyx RSS Feedhttp://www.analyx.com/deumbracoNews from Analyxdehttp://www.analyx.com/de/company/news/axchallenge-2011.aspxSun, 20 Nov 2011 17:56:06 GMThttp://www.analyx.com/de/company/news/axchallenge-2011.aspxA framework to predict customer behaviour and prevent churnhttp://www.analyx.com/de/company/news/a-framework-to-predict-customer-behaviour-and-prevent-churn.aspxMon, 10 Oct 2011 10:16:20 GMThttp://www.analyx.com/de/company/news/a-framework-to-predict-customer-behaviour-and-prevent-churn.aspxPredictive Analytics conference

Predicting customer behaviour in any mass-consumer oriented industry has become imperative to optimize marketing spend effectiveness and retention efforts. It can be especially useful in industries with registered customer relations such as TelCo providers to prevent churn better, improve campaign response rates, optimize pricing and whole portfolios and select the right handsets.

Most approaches to predicting customer reactions to your actions can be grouped in three buckets or combinations of them:

]]>Analyx Ventures investing in seed stage ideas around analytics & beyondhttp://www.analyx.com/de/company/news/analyx-ventures-investing-in-seed-stage-ideas-around-analytics.aspxTue, 02 Aug 2011 17:06:50 GMThttp://www.analyx.com/de/company/news/analyx-ventures-investing-in-seed-stage-ideas-around-analytics.aspxAnalyx logo green backgroundIn summer 2011, we have officially founded Analyx Ventures, the seed engagement arm of Analyx supporting passionate entrepreneurs in Central Eastern Europe, Western Europe & North America.

]]>FMCG | PRODUKTMANAGEMENT - Erfolgreichere Markteinführungen mit ProductWorxhttp://www.analyx.com/de/company/references/cases/fmcg-product-management-more-successful-launches-with-productworx.aspxFri, 06 May 2011 09:43:48 GMThttp://www.analyx.com/de/company/references/cases/fmcg-product-management-more-successful-launches-with-productworx.aspxmarketAusschlaggebend für erfolgreiche Produkteinführungen ist eine umfangreiche Kenntnis des Umsatzpotentials, der exakten Zielgruppe und des besonderen Kundennutzens eines neuen Produkts, bevor es im neuen Markt eingeführt wird.

ProductWorx hat seine prognostische Validität und diagnostischen Fähigkeiten in einer Vielzahl von Produktkategorien bewiesen.

]]>The dynamics of e-commerce for white and brown goods explainedhttp://www.analyx.com/de/company/news/the-dynamics-of-e-commerce-for-white-and-brown-goods-explained.aspxWed, 20 Apr 2011 12:55:27 GMThttp://www.analyx.com/de/company/news/the-dynamics-of-e-commerce-for-white-and-brown-goods-explained.aspxInfoMarketA leading specialist magazine for consumer electronics and white goods has published an interview with Paweł Komorowski.

]]>Analytics vs. Intuition: How can gut feel and hard numbers be aligned?http://www.analyx.com/de/company/news/analytics-vs-intuition-how-can-gut-feel-and-hard-numbers-be-aligned.aspxWed, 20 Apr 2011 11:02:06 GMThttp://www.analyx.com/de/company/news/analytics-vs-intuition-how-can-gut-feel-and-hard-numbers-be-aligned.aspx

WHU logoGreat speakers and interesting topics at the Campus for Strategy 2011!

]]>TELCO | PORTFOLIO MANAGEMENT Optimierung durch den Einsatz von Virtual Test Marketshttp://www.analyx.com/de/company/references/cases/telco-portfolio-management-optimization-through-virtual-test-markets.aspxFri, 15 Apr 2011 09:13:03 GMThttp://www.analyx.com/de/company/references/cases/telco-portfolio-management-optimization-through-virtual-test-markets.aspxpcAufgrund stetiger Veränderungen des Markets müssen Telekommunikationsanbieter neueste Trends verfolgen und dabei die sich verändernden Bedürfnisse der Kunden genau kennen.

Durch Nutzung unserer Virtuellen Testmärkte konnte ein großer europäischer Telekommunikationsanbieter sein Produktportfolio so optimieren, dass eine signifikante Steigerung der Marktanteile für neue Produktangebote möglich war.

]]>And the Oscar goes to ... Prediction Marketshttp://www.analyx.com/de/company/news/and-the-oscar-goes-to-prediction-markets.aspxWed, 09 Mar 2011 15:07:00 GMThttp://www.analyx.com/de/company/news/and-the-oscar-goes-to-prediction-markets.aspx

Michigan logoThe prediction market technology has proven its superior predictive capacity (again) at the 2011 Academy Awards...

]]>Analyx 2.0http://www.analyx.com/de/company/news/analyx-20.aspxWed, 09 Mar 2011 15:03:05 GMThttp://www.analyx.com/de/company/news/analyx-20.aspx

fb_twitterAnalyx jetzt auch bei Facebook und Twitter...

]]>TELCO | INNOVATION MANAGEMENT - Frühzeitige Abschätzung des Potentials neuer Produktideen mit Social Forecastinghttp://www.analyx.com/de/company/references/cases/telco-innovation-management-early-assessment-of-new-product-potential-through-social-forecasting.aspxWed, 23 Feb 2011 14:45:27 GMThttp://www.analyx.com/de/company/references/cases/telco-innovation-management-early-assessment-of-new-product-potential-through-social-forecasting.aspxcrowdDie Telekommunikationsbranche zeichnet sich durch eine hohe Rate an Produkt- und Technologieinnovationen aus. Neue Technologien ermöglichen neue Geschäftsmodelle und Produktideen.

Für unseren Klienten - einen führenden europäischen Operator - ist die richtige Einschätzung von Konsumententrends daher von strategischer Bedeutung...

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