About us
Analyx creates...
...value for its clients by analytics-driven consumer understanding. We predict consumer behaviour using existing internal and external mass data together with the collective wisdom of organizations. We measurably optimize decisions in Marketing, Sales and Supply Chain Management with our data & software products and our consulting solutions.
Analyx was...
...founded in 2005 by three McKinsey alumni: Sascha Stürze, Armin Timmermann & Dietmar Meyersiek. Combining the commitment to impact-oriented change with state-of-the-art analytics, the company has seen >60% growth p.a. since then.
Analyx is...
...a leader in helping clients worldwide to understand their consumers better and thus improve decision making by applying cutting-edge predictive analytics and in making processes around consumer understanding more efficient.
...driven by impact-orientation (=bottom-line effect), innovation and the desire to build client capabilities.
...serving more than 25 mostly multi-national clients from consumer-oriented sectors with its analytic services, data and software products.
…close to our clients with a team of more than 50 associates working out of three offices: Poznan, Berlin and Boston.
- Our consultants embody the business-orientation and hands-on industry experience needed to successfully drive analytics-based change. They have entered Analyx after careers in strategy consulting.
- Our analytics center in the university city of Poznań is home to a heterogeneous team of statisticians, data miners, econometricians and software engineers. But also psychologists and sociologists are an integral part of our team since the behavior of your consumers is at the center of our attention and this is rarely to be understood by studying numbers only.
However, we firmly believe in the power of advanced analytics to transform consumer-oriented industries such as TelCo, FMCG, Automotive, Health Insurance and Retail Banking and are working - onsite with our clients and together with our academic partners - to plant this seed in future management practices.
Analyx is not...
…a Market Research agency: We do consumer understanding and we have many cooperations with excellent field institutes and studios. One of our main data source is often (syndicated) data from market research. But our core competence is consumer analytics.
…a Strategy Consultancy: We view ourselves as consultants in the very classic sense of driving change and building client capabilities. We support decision makers in Sales and Marketing and Market Research on a regular basis with our analytics and expertise. But we don't do M&A, supply chain optimization or due diligence.
…an IT company: Setting up and maintaining large-scale databases and business intelligence systems is a major part of our projects. Software engineering is a constant discipline and some of our most important products are software platforms. But at the core of our work is analytical consumer understanding - if we can achieve this with a simple spreadsheet, we will deliver the spreadsheet.