On Nov 28, Analyx has the pleasure to host a three
hour interactive session on Predictive Customer Analytics in the
TelCo industry. Our CEO, Sascha Stürze, will discuss novel
approaches to target Marketing and Sales efforts better and thus
improve metrics on retention, uptake and marketing spend
effectiveness.During the workshop, Analyx will introduce three 3 alternative approaches of optimizing marketing decisions by predicting customer behaviour better:
- Learning from customers' past behaviour about their future behaviour
- Simulating entire TelCo markets to test marketing scenarios risk-free
- Bundling the collective intelligence of your own (sales) organization for better predictions
We will then jointly apply these approaches to the issues that keep you awake at night. The intimate setting of the workshop will allow us to do this very interactively - applying the above to your specific issues that you bring to London, e.g.
- How to effectively prevent churn and improve effectiveness of my winback campaign?
- To which existing postpaid customers should I send this upsell mailing to maximize response?
- How can I estimate Customer Lifetime Value for a completely new customer in order to differentiate service?
- How can I direct customer service calls to the most effective agents for this specific customer?
- How to determine the optimal price point for a new plan option?
- How to select the right handsets for the next season?
Please find more information about
the Churn & Segmentation conference and the workshop
here:
http://www.segmentationandchurn.com/Event.aspx?id=583936
And in the following pdf brochure:
