Case studies
- FMCG | PRODUCT MANAGEMENT - more successful launches with ProductWorx
A decisive basis for successful product
launches is to know the sales potential, the exact target group and
the distinct customer value of a new product before bringing it to
the market.ProductWorx has proven its predictive precision and diagnostic power in a broad variety of consumer product categories.
- TELCO | PORTFOLIO MANAGEMENT optimization through Virtual Test Markets
Because of constant changes of market forces in the
telecommunications industry, operators need to follow new trends,
but more importantly, know the needs of their customers.Using our Virtual Test Markets, a large European telecommunications provider was able to create a product portfolio that significantly increased market share for its new product offerings.
- TELCO | INNOVATION MANAGEMENT - early assessment of new product potential through Social Forecasting
The telecommunications industry has a
very high rate of product and technology innovation. New
technologies enable new business models and product ideas.For our client, a leading European operator, the correct assessment of emerging trends in consumer demand is of strategic importance...
- AGRI-BUSINESS | MARKET FORECASTS in real time using Social Forecasting
Agricultural products such as seeds and
crop protection agents require accurate market forecasts, since the
behavior of farmers is highly volatile and production cycles are
long in the case of seeds.Using social forecasting, our client was able to adapt its forecasting speed to the market volatility, achieving a forecasting accuracy of up to 98 %.
- TELCO | CHURN PREVENTION for early churners by reaching unhappy customers better
Our client, a leading European cable
operator, introduced an automated satisfaction call in order to
reduce early churn.Still, the early churn rate remained high, as the completion rate of the call remained too low. By in-depth call flow analysis and optimizing several features of the satisfaction call, Analyx helped the client to increase the completion rate by almost 30 percentage points.
- TELCO | CHURN PREVENTION at one of Europe's largest cable operators
In a highly saturated market for
Broadband Internet & Phone services, keeping customers is
key.
By implementing our solution ChurnPrevent, one of Europe's leading cable operators, is now able to identify potential churners with an increase by factor 8 compared to a random selection and run targeted prevention campaigns.
- RETAIL | DEMAND PLANNING for new products using Social Forecasting instead of expensive test sales
The assortment of our client - one of
Germany's largest retail chains - is rotating very quickly. Given
an extensive forecasting process relying on test sales, the annual
cost of sales planning is enormous.
By using social forecasting, our client has achieved a 90% reduction in costs whilst maintaining forecast accuracy. This was achieved by bundling the collective intelligence of the front-line employees...
- TELCO | SERVICE QUALITY improvement by smart trouble ticket monitoring
Telecommunication providers, like our
client, use operational trouble ticket systems to manage complex
customer service processes.By implementing our solution TicketWorx, the client is now able to monitor these processes more effectively and thereby achieve significant increases in service quality and customer satisfaction.
- RETAIL | STORE BENCHMARKING based on their true potential
An objective evaluation and fair
benchmarking of chain outlets is an indispensable procedure for any
kinds of chains. By applying our solution LocationWorx,
our client, one of Germany's largest specialty food and non-food
retailer, is now able to evaluate objectively and fairly, and
thereby increase its sales per sqm by 5-10%. - RETAIL | LOCATION SELECTION for outlets in city centers and shopping malls based on their true potential
In order to optimize strategic outlet
management, our client, a German apparel retailer, requires exact
knowledge of the productivity potential for new locations.Applying our LocationWorx solution, the client was able to predict are productivity with an overall accuracy of 91%, thereby avoiding wrong expansion and divestment decisions.
- FMCG | DEMAND PLANNING improvement for consumer goods via Social Forecasting
For our client, a manufacturer of
fast-moving consumer goods (FMCG) with operations across the world
and thousands of SKUs, accurate demand forecasts are a key element
in the production scheduling process for its global supply
chain.Using social forecasting, we increased forecasting accuracy for key SKUs by 15 percentage points achieving significant EBIT improvements for the client...