RETAIL | DEMAND PLANNING for new products using Social Forecasting instead of expensive test sales
The assortment of our client - one of
Germany's largest retail chains - is rotating very quickly. Given
an extensive forecasting process relying on test sales, the annual
cost of sales planning is enormous.
By using social forecasting, our
client has achieved a 90% reduction in costs
whilst maintaining forecast accuracy. This was achieved by bundling
the collective intelligence of the front-line employees...
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