Analyx RSS Feedhttp://www.analyx.com/enumbracoNews from AnalyxenThe AxChallenge 2011: We have the winner!http://www.analyx.com/en/company/news/axchallenge-2011.aspxSun, 20 Nov 2011 17:56:06 GMThttp://www.analyx.com/en/company/news/axchallenge-2011.aspxUEP logoIn association with the University of Economics Poznan and with the scientific support of dr hab. Malgorzata Doman, Professor in the Department of Applied Mathematics, we would like to announce the results of AxChallenge 2011 - a demanding analytics case study based on an actual client study.

]]>A framework to predict customer behaviour and prevent churnhttp://www.analyx.com/en/company/news/a-framework-to-predict-customer-behaviour-and-prevent-churn.aspxMon, 10 Oct 2011 10:16:20 GMThttp://www.analyx.com/en/company/news/a-framework-to-predict-customer-behaviour-and-prevent-churn.aspxPredictive Analytics conference

Predicting customer behaviour in any mass-consumer oriented industry has become imperative to optimize marketing spend effectiveness and retention efforts. It can be especially useful in industries with registered customer relations such as TelCo providers to prevent churn better, improve campaign response rates, optimize pricing and whole portfolios and select the right handsets.

Most approaches to predicting customer reactions to your actions can be grouped in three buckets or combinations of them:

]]>Analyx Ventures investing in seed stage ideas around analytics & beyondhttp://www.analyx.com/en/company/news/analyx-ventures-investing-in-seed-stage-ideas-around-analytics.aspxTue, 02 Aug 2011 17:06:50 GMThttp://www.analyx.com/en/company/news/analyx-ventures-investing-in-seed-stage-ideas-around-analytics.aspxAnalyx logo green backgroundIn summer 2011, we have officially founded Analyx Ventures, the seed engagement arm of Analyx supporting passionate entrepreneurs in Central Eastern Europe, Western Europe & North America.

]]>FMCG | PRODUCT MANAGEMENT - more successful launches with ProductWorxhttp://www.analyx.com/en/company/references/cases/fmcg-product-management-more-successful-launches-with-productworx.aspxFri, 06 May 2011 09:43:48 GMThttp://www.analyx.com/en/company/references/cases/fmcg-product-management-more-successful-launches-with-productworx.aspxmarketA decisive basis for successful product launches is to know the sales potential, the exact target group and the distinct customer value of a new product before bringing it to the market.

ProductWorx has proven its predictive precision and diagnostic power in a broad variety of consumer product categories.

]]>The dynamics of e-commerce for white and brown goods explainedhttp://www.analyx.com/en/company/news/the-dynamics-of-e-commerce-for-white-and-brown-goods-explained.aspxWed, 20 Apr 2011 12:55:27 GMThttp://www.analyx.com/en/company/news/the-dynamics-of-e-commerce-for-white-and-brown-goods-explained.aspx

InfoMarketA leading specialist magazine for consumer electronics and white goods has published an interview with Paweł Komorowski.

]]>Analytics vs. Intuition: How can gut feel and hard numbers be aligned?http://www.analyx.com/en/company/news/analytics-vs-intuition-how-can-gut-feel-and-hard-numbers-be-aligned.aspxWed, 20 Apr 2011 11:02:06 GMThttp://www.analyx.com/en/company/news/analytics-vs-intuition-how-can-gut-feel-and-hard-numbers-be-aligned.aspxWHU logoGreat speakers and interesting topics at the Campus for Strategy 2011!

]]>TELCO | PORTFOLIO MANAGEMENT optimization through Virtual Test Marketshttp://www.analyx.com/en/company/references/cases/telco-portfolio-management-optimization-through-virtual-test-markets.aspxFri, 15 Apr 2011 09:13:03 GMThttp://www.analyx.com/en/company/references/cases/telco-portfolio-management-optimization-through-virtual-test-markets.aspxpcBecause of constant changes of market forces in the telecommunications industry, operators need to follow new trends, but more importantly, know the needs of their customers.

Using our Virtual Test Markets, a large European telecommunications provider was able to create a product portfolio that significantly increased market share for its new product offerings.

]]>And the Oscar goes to ... Prediction Marketshttp://www.analyx.com/en/company/news/and-the-oscar-goes-to-prediction-markets.aspxWed, 09 Mar 2011 15:07:00 GMThttp://www.analyx.com/en/company/news/and-the-oscar-goes-to-prediction-markets.aspxMichigan logo

The prediction market technology has proven its superior predictive capacity (again) at the 2011 Academy Awards...

]]>Analyx 2.0http://www.analyx.com/en/company/news/analyx-20.aspxWed, 09 Mar 2011 15:03:05 GMThttp://www.analyx.com/en/company/news/analyx-20.aspxfb_twitterAnalyx goes Facebook and Twitter...

]]>TELCO | INNOVATION MANAGEMENT - early assessment of new product potential through Social Forecastinghttp://www.analyx.com/en/company/references/cases/telco-innovation-management-early-assessment-of-new-product-potential-through-social-forecasting.aspxWed, 23 Feb 2011 14:45:27 GMThttp://www.analyx.com/en/company/references/cases/telco-innovation-management-early-assessment-of-new-product-potential-through-social-forecasting.aspxcrowdThe telecommunications industry has a very high rate of product and technology innovation. New technologies enable new business models and product ideas.

For our client, a leading European operator, the correct assessment of emerging trends in consumer demand is of strategic importance...

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