LocationWorx
The issue
| How can true location potential be checked before money is invested? |
| How can we pinpoint white spots but avoid cannibalization? |
| How can we benchmark store performance fairly against true potential? |
Such questions - bothering retailers, food chains, coffee shops and gas stations alike - motivated the development of LocationWorx.
Our solution
LocationWorx is a proven location management solution consisting of software, geo data and custom implementation consulting. It combines years of experience in retail strategy consulting with state-of-the-art geo-analytics. Its effectiveness is due to a number of key features:
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Integrating a multitude of historic data from internal sources (performance, location, assortment, loyalty cards) with the breadth of external databases, which are maintained by Analyx: micro-geographic data down to the street level, economic indicators on, competitor databases and custom data collections on shopping malls for many countries;
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Smart data transformation driven by Analyx' industry knowledge and the constant inclusion of your organization's soft knowledge;
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Cutting-edge data mining techniques yield highly accurate predictions of true outlet potential and allow identifying sources of difference (Why does an outlet deviate from its true potential?) and outlet-specific targets;
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An easy-to-use location management tool at your fingertips to test location potential for every address or zip code in your country (depending on the data granularity available).
Having our roots in strategy consulting, we have developed proven methods for translating insights into action. Analyx can support you in streamlining your location selection & controlling processes and to facilitate operational improvements across your outlet network.
Contact us for more information!
Areas of application
Don't think 'new locations' only. Considering the use of LocationWorx makes sense whenever knowing the true potential of an outlet is key:
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Optimized location selection: LocationWorx provides a highly reliable and fast way to identify relevant locations and evaluate incoming offers for new real-estate. After implementation, you have access to an easy-to-use interface for checking any address in the implemented countries and receive a productivity assessment in a matter of seconds.
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Targeted densification and well-considered divestment: The LocationWorx engine explicitly considers the risk of cannibalization between your own outlets and supports you in making the most challenging decisions based on facts rather than gut only.
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Operational improvements: In the same vein, LocationWorx replaces pointless discussions about the differences in outlet productivity by facts & analytics. Now, instead of some top performer or arbitrary average, your targets become outlet-specific based on their true potential. Management time can be spent on specific improvements of underperforming stores by best-practice sharing.
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Assortment optimization: LocationWorx's engine is used to identify clusters of outlets that have similar environmental conditions and customer groups - the main drivers for successful assortment differentiation strategies.
Impact
Using LocationWorx, our clients were able to
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Improve productivity in existing locations through operational improvements,
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Increase market share by openings in so far underestimated locations,
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Optimize operative margins by targeted divestments.
Major retail chains and fast food companies in Europe and the US already trust LocationWorx.
Read how our clients have optimized their outlet management using LocationWorx...
... by selecting optimal locations:
...by benchmarking existing outlets: