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E-commerce

The issue

Ordinary retail panels do not satisfy the needs of online shops because they focus on traditional commerce. E-commerce is not fully covered in existing retail panels, thus the channel is undervalued by up to 50%, depending on the product group.

OEMs that purely rely on existing panels will not sufficiently understand the mechanics of a fastly growing market segment. But beyond that, they miss the opportunity to spot trends today that arrive in traditional retail in 6 months. In both their structure and conditions, typical retail panels are insufficiently up-to-date, lacking depth of detail, provide limited opportunities for analysis and make use of non-intuitive tools.

Our solution for you

A distribution channel with a market share of more than 20% and a very specific operating model, such as e-commerce, deserves its own retail panel. And: modern analytics yield better decisions from panel data.

For these 2 reasons, Analyx introduced MarketWorx to the white and brown goods, IT and Photo industry as a tool which meets the needs of e‑commerce and modern OEMs alike due to the following features:

• the focus of the panel is on e-commerce for now,

• the participation of the top 20 online stores guarantees a market coverage of more than 50 percent per product group,

• total market extrapolation is provided through the inclusion of click data from leading price search engines and solid techniques by Analyx,

• strict protection of confidentiality,

• very timely information - data is updated monthly and reports delivered only 3‑5 days after the end of the month,

• great depth of detail regarding manufacturers, product variants and features - shops can see their market share on single SKU-level

• and a user-friendly analysis tool.

For more information, contact us.

Impact

We started in our Polish home market and achieved a complete mapping of the online market after only 12 months of run time. 20 out of the top 25 online stores are part of our panel.

We introduced the panel in 2010 to Germany and plan to enter Spain and the UK in 2011.

Visual examples of the product

1. Offline version of the analytic software for retailers:

2. Online version of the analytic software for manufacturers: