FMCG
The issues
| Our sales forecasts for the different trade channels could be significantly improved, we are losing a lot of money in supply chain management. |
| More than 90 per cent of our new products are flops. We need better tools for innovation management. |
| Our pricing in the different trade channels is far from ideal. Can we make better use of the large amounts of data from the trade panel? |
Accurate demand forecasts for established products, the reliable identification of the market potential of innovations and optimal pricing are key success factors in the highly contested and saturated consumer goods market. Although consumer goods manufacturers spend a lot of money on appropriate market research, important questions frequently remain unanswered.
Our solutions for you
We help our clients to understand their consumers better, in the process subjecting all levers in the marketing mix to very close scrutiny. In many cases the additional intelligent analysis of existing data - e.g. from consumer or household panels - can bring about decisive insights. Or the expertise within the client's own company can be systematically used to make clear improvements to sales forecasting. Two examples:
Pricing: Analyx specializes in the intelligent data mining of historical sales data (from your own controlling systems, panel data, syndicate studies or other sources) and derives from these precise forecasts of market size and shares based on different pricing assumptions of both your products and those of the competition. Learn more about pricing.
CrowdWorx: Bundle the scattered knowledge of your own sales staff and product managers etc. in order to allow you to make better decisions. In an electronic forecasting exchange with a high level of entertainment value for the participants, the collective intelligence of your staff is translated into more precise sales forecasts for your most important products, future scenarios are better predicted and strategic questions answered with greater accuracy and reliability. Learn more about CrowdWorx.
What is special about it
Our consultants have many years of industrial experience, along with specific knowledge both of those factors which are critical to purchasing decisions and of the mechanisms of pricing. Expertise from the field of behavioral science guarantees you state-of-the-art procedures in the modeling of consumer motivation and the evaluation of existing surveys. Our team of outstandingly well-qualified analysts and statisticians will extract all the relevant information from the existing data. As has been demonstrated, our products help our clients significantly improve their forecasts and marketing decisions. Contact us!
Feel free to ask for our references from well-known and prestigious enterprises!