TelCo
The issues
| Our churn rates are increasing steadily - not only in the "typical" months towards contract end…how to stop the drain? |
| Our plan portfolio needs to get simpler, but how can I know BEFORE that this will not cost us market shares? |
| Response rates to our latest upselling campaigns are abysmally low; did I contact the right people? |
| How can all of the above be addressed while achieving a budget cut of 10% at the same time? |
Every school kid has 2 SIM cards, everybody has a landline phone
and 70% of households have broadband internet. You can grow by
upselling on speed and new products. You can outsmart your
competition in understanding why people change. You can excel in
retention. Analyx' advanced analytics and the 10 year+ track record
of our team in serving the TelCo industry can help you get better
in all three. Contact
us!
Our products for you
ChurnPrevent: With an 360° data analysis all relevant factors behind a customer churn are evaluated. This yields in double impact: those customers, who may terminate their contracts, are identified with a high accuary on the one hand; on the other hand, our analyses help to discover the truly relevant cancellation drivers, thereby opening up operational improvement potential to avoid churn. Learn more about ChurnPrevent.
CrowdWorx: Bundle the distributed knowledge of your own sales people, product managers etc. to help you make better decisions. In an entertaining way, the crowd turns their collective gut feel into highly accurate forecasts, e.g. better predictions of handset and accessory sales bundled with different plans, better predictions of gross adds for portfolio decision. Learn more about CrowdWorx.
Virtual Test Markets: Using your existing DWH, existing surveys and the soft knowledge of your team, VTMs simulate your entire relevant market in the computer incl. competitor actions and consumer reactions. This enables you to test any scenario risk-free with the click of a few buttons: promotion campaigns, pricing, portfolio changes. Learn more about Virtual Test Markets.
LocationWorx: Despite growing internet sales, POS and partner stores are your most important (up-) sales channel. LocationWorx helps you to optimize your outlet network in each country. Its benchmarking module tells you objectively which store is lagging behind its true location potential. Learn more about LocationWorx.
Our solutions for you
Analytics outsourcing: Many of your data-driven processes such as campaign selection happen onsite at your HQ location often supported by external freelancers as you need to keep fixed costs low. True, for some of these tasks, frequent personal interaction is crucial. But is this true for all selection activities, for reporting as well as campaign controlling? Consider outsourcing to a specialized analytics provider that speaks your language and knows your issues. Learn more about analytics outsourcing.
Pricing: Analyx specializes in the intelligent 'mining' of historic sales data (from your own systems, panel data, syndicated market research and other sources) to derive highly accurate predictions of market volume and market shares under different pricing conditions - your own and competitors'. Learn more about pricing.
Product design & portfolio optimization: We make use of your existing CRM and market research data to help you introduce plans and bundles that take off. This goes beyond Conjoint and in many cases, no additional surveys are needed at all to achieve measurable gains. Have you considered - for example - to look at the behavior of your repeat buyers and how they switch between plans? Have you made intelligent use of learnings from customers who discontinue product trials? Learn more about product design & portfolio optimization.
Campaign
optimization & segmentation: Even on your most
successful up- and cross-sell campaigns, you are wasting lots of
money. Using our advanced algorithms, you can avoid wasting your
budgets on the wrong people. Further, our team has years of
experience in identifying customer clusters from mining your
internal data sources and then craft the right mailing for each
group. After all, 4 different mailings with a great response are
much cheaper than one size fits all and no one reacts. Learn
more about
campaign optimization & segmentation.
Consumer
satisfaction: Satisfaction is not yet loyalty. But loyalty
without satisfaction only works in monopolies. We can support you
in understanding the true drivers of customer satisfaction instead
of pure tracking of your net promoter score. We start with the data
from your existing surveys and help you optimize them to derive
operational measures quickly. Learn more about consumer
satisfaction.
Demand forecasting: CrowdWorx can help you to make better sales predictions in the most demanding circumstances - so highly volatile, but strategically important and even completely new products! Beyond that, we command innovative data-driven tools to learn about future sales from past data. This includes the tuning of your existing forecasting systems such as Demantra. Learn more about demand forecasting.
Impact
Analyx was founded by experienced strategy consultants with extensive expert knowledge in the TelCo industry. Joining forces with our analytics expertise, we have served leading fixed, mobile and cable player across Europe.
We have achieved measurable impact such as:
-
25% cost decrease in Campaign Management for a leading global MNO by outsourcing data-driven processes.
-
16% churn reduction at one of Europe's largest cable providers by implementing ChurnPrevent.
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>15 Mill. EUR additional customer value saved at a German MNO by sharpening Winback selection analytics and optimizing the associated service center processes.
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21% increase in new customer campaign effectiveness at a leading European MSO by implementing innovative scoring techniques and shifting the budget accordingly.
See how we helped our clients by implementing our solutions:
Preventing churn with ChurnPrevent
Optimizing customer communication with
ChurnPrevent
Improving service performance with
TicketWorx