Pricing
The issue
| Our
pricing in the different trade channels is far from ideal. Can we
make better use of the large amounts of data from the trade
panel? |
Optimal pricing is a key success factor in the highly contested and saturated consumer goods market. Although consumer goods manufacturers spend a lot of money on appropriate market research, important questions frequently remain unanswered.
Our solutions for you
We help our clients to understand their consumers better, in the process subjecting all levers in the marketing mix to very close scrutiny. In many cases the additional intelligent analysis of existing data - e.g. from consumer or household panels - can bring about decisive insights. Or the expertise within the client's own company can be systematically used to make clear improvements.
Analyx specializes in the intelligent data mining of historical sales data (from your own controlling systems, panel data, syndicate studies or other sources) and derives from these precise forecasts of market size and shares based on different pricing assumptions of both your products and those of the competition.
What is special about it
Our consultants have many years of industrial experience, along with specific knowledge both of those factors which are critical to purchasing decisions and of the mechanisms of pricing. Expertise from the field of behavioral science guarantees you state-of-the-art procedures in the modeling of consumer motivation and the evaluation of existing surveys. Our team of outstandingly well-qualified analysts and statisticians will extract all the relevant information from the existing data. As has been demonstrated, our products help our clients significantly improve their pricing decisions. Contact us!
Feel free to ask for our references from well-known and prestigious enterprises!