Product Design &
Portfolio Optimization
The problem
Consumers in today's markets increasingly demand highly personalized offerings. Unfortunately, this personalization dramatically increases product complexity, which makes it impossible to create well balanced product portfolios based on your experience alone. Fortunately, advances in mathematics and computer technology allows for detailed analysis of new and existing products in the market. Moreover, their market success can be determined in the context of the entire portfolio and the competitors' offerings.
Our solutions for you
Analyx offers three very different approaches to optimizing your product portfolio:
Virtual Test Markets are specifically designed for product portfolio optimization. Their flexible simulation environment allows you to easily add and remove products from the market, change product characteristics, and compare the result to your current product market share - risk-free. As an added benefit, VTMs allow you to apply automated portfolio optimization engines that will suggest you the best set of products and features. Learn more about Virtual Test Markets.
If you believe your own organization (and your customers) ultimately hold the best market insights, CrowdWorx is your solution of choice to harness that insight - the Wisdom of the Crowds. CrowdWorx provides you with an easy to use web-based interface to suggest new products and changes to existing ones. CrowdWorx participants from the market and your own organization that are made aware of these suggestions can then react to those changes and product introductions. In this sense, CrowdWorx operates much like a market research study, but at a fraction of the cost and more interactive. Learn more about CrowdWorx.
If image and the customer perception of your existing products (and your brand) are of your concern, our positioning solutions will allow you to take a deep dive into the current market. Building on market survey data collected for your industry, an easy to navigate interface takes you through every dimension of your product characteristics and, more importantly, customer perceptions.