Campaign Management
The issues
| Our campaigns are simply ineffective - one deal concluded from 300 mail-outs really doesn't add up. |
| We collect so much data … on our customers, products and sales channels - but we still find ourselves groping about in the dark when it comes to managing our direct marketing campaigns. |
| I am still looking for a customer segmenting model that doesn't just deliver attractive-sounding segment names but can also actually be used as a basis for concrete marketing and sales management. |
As a campaign manager you are judged by your impact, and this depends very strongly on how well you understand your - potential - customers. Many enterprises have excessive amounts of data but use only a fraction of the information that these data contain.
Our solutions for you
We help our clients to understand their customers - both actual and potential - better, thereby creating the basis for more successful campaigns. Our 360° analyses show who your potential customers are, what motivates them and where and how you can find them. Our analyses will give you insights into which products and arguments you can use to approach which target groups and when the best time is to do this.
In the process we do not restrict ourselves to data analysis; instead we use our experience and sectorial knowledge to create targeted hypotheses in order to reduce the length of the analysis phase significantly. This gives you more time for a pilot phase in which you can systematically test and further optimize the selection rules and campaign contents we have derived from our analyses. This iterative procedure will in a short space of time help you to maximize the effect of your campaigns by refining the target group selection and further optimizing the contents and design of your campaigns.
When it comes to our needs analyses, incidentally, we don't have to rely solely on the data you provide: in CrowdWorx we have a procedure that uses the expertise of your staff to submit significantly more accurate forecasts, including those for new products. A positive side-effect of this will be the statement of appreciation of the staff involved that this effectively entails. Learn more about CrowdWorx.
Impact
We have been able to help our existing clients derive at least three times more benefit from their campaigns than was previously the case - in most cases the exploitation of the campaigns has been up to eight times more effective than was the case before optimization by Analyx.
Learn more about our projects.