Location Selection & Benchmarking
All kinds of chain outlets (traditional retail, food chains, coffee shops, gas stations…) face the problem to select an optimal location for new outlets and to make the right investment decisions for already existing ones. Also, a fair benchmarking is hard to achieve as there is a lack of objectivity among store managers.
Thus, the opening of new stores at unfavorable locations as well as high investments into unprofitable outlets leads to major financial losses.
Analyx helps the client to optimize his expansion and divestment decisions and, furthermore, to evaluate and benchmark existing outlets objectively by implementing the LocationWorx solution:
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Analysis of internal and external data by using state-of-the-art methods
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Market and desk research
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Calculation of differences in actual vs. target performance
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Identification of the most influential factors and significant success drivers by applying modern data mining techniques
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Setting of client-specific sales targets for the future
Find out more about LocationWorx.
Our case studies demonstrate how our clients have optimized their outlet management with the application of LocationWorx...
... by selecting optimal locations:
... by benchmarking existing outlets: