Market Research & Consumer Analytics
The issues
| We are suffocating under the weight of data from internal surveys, external market research and syndicate studies. No doubt there is more marketing-relevant information in this than the unending streams of mean value tables show. But we just don't have the capacity to carry out such analyses. |
| The sheer number of reports we have to submit to the management tie up significant capacities that we then don't have available for conceptual work. |
| I am still looking for a customer segmenting model that doesn't just deliver attractive-sounding segment names but can also actually be used as a basis for concrete marketing and sales management. |
Many corporate market researchers and consumer insights managers have too many routine tasks and too little capacity for more demanding analyses and the development of precisely tailored business intelligence systems.
Our solutions
We help our customers across the whole spectrum of consumer analytics and market research. In doing so we can conduct equally rigorous analyses, such as the adoption of standard evaluations and develop or adapt equally complex survey instruments, such as those required to monitor the field quality of market research institutes. In brief - the spectrum of our services ranges from 'extended workbench' to 'concepts and methods developer'.
Pricing: Analyx specializes in the intelligent data mining of historical sales data (from your own controlling systems, panel data, syndicate studies or other sources) and derives from these precise forecasts of market size and shares based on different pricing assumptions of both your products and those of the competition. Learn more about pricing.
Our products
Our products also reflect the spectrum of our services:
SlideWorx: Entrust to us the creation of regular, repetitive reports with many data-driven diagrams, and free up capacities amongst your staff for more complex tasks. We will coordinate with you in detail the charts for each different report, and adopt and adjust the raw data, e.g. from trade or household panels. SlideWorx will also supply you with individually adapted, elaborate graphics that are of a far higher standard than PowerPoint. The reports can then be produced at the touch of a button, quickly and at a favorable price - on either your server or our own. Learn more about SlideWorx.
What is special about it
The Analyx management team is home to strategic advisors from engineering, economics, behavioral science and mathematical backgrounds, with many years of experience in a wide range of sectors.
Our team of outstandingly well-qualified analysts and statisticians will extract all the relevant information from the existing data. Our software developers will use this to construct tools to make all this information available 'at the touch of a button' - whenever it is required by one of your sales or marketing staff.