Product Management
The issues
| How can I predict the sales success of a new product without expensive test sales? |
| How can I optimize the features of a product (incl. price) to fit the customer's needs without Conjoint? |
| How are my products perceived by different consumer groups, esp. non-considerers? |
| What are their purchase reasons? |
| I wish I had a way to check the effect of portfolio changes before implementing them... |
Analyx enables you to find better answers to such questions by putting your existing data (often more than you think!) to work in smarter ways. We enrich this with the collective wisdom of your own colleagues and with the vast knowledge in consumer behaviour that is out there...
Our products for you
CrowdWorx is a Social Decision Support platform: Bundle the distributed knowledge of the people in your own organization to help you make better decisions. In an entertaining way, the crowd turns their collective gut feel into hard numbers, e.g. predictions of sales numbers under different price or promotion assumptions. Learn more about CrowdWorx.
Virtual Test Markets: Using existing data, existing surveys and the soft knowledge of your team, we can help you simulate your relevant market in the computer. This enables you to test any scenario risk-free with the click of a few buttons: promotion campaigns, pricing, portfolio changes. Learn more about Virtual Test Markets.
MarketWorx: If you work in white goods, consumer electronics or any related sector, MarketWorx can be a valuable decision making tool for you. It stand for Analyx' own retail panel which bundles actual sales data from retailers in the above sectors - faster, more accurate and more detailed than competing panels - and makes them accessible to managers using our experience in building analytic tools. Learn more about MarketWorx.
Our solutions for you
Pricing: Analyx specializes in the intelligent 'mining' of historic data (from your own systems, panel data, syndicated market research and other sources) to derive highly accurate predictions of market volume and market shares under different pricing conditions - your own and competitors'. Learn more about pricing.
Product & brand image: Our mapping solutions bring existing image surveys (ad-hoc or syndicated) to life. Our analytics can extract the most differentiating items and map them in 2 or 3 dimensions - so you can see how different consumer segments really perceive your brand or your products vs. your competition. Contact us.
Demand forecasting: CrowdWorx can help you make better sales predictions in the most demanding circumstances - so highly volatile, but strategically important and even completely new products! Beyond that, we command innovative data-driven tools to learn about future sales from past data. This includes the tuning of your existing forecasting systems such as Demantra. Learn more about demand forecasting.
Impact
The above solutions are applicable to any consumer-oriented industry. So far, Analyx has dominantly supported Senior Product Managers in the following industries: TelCo providers (mobile, fixed, cable), FMCG, Durable CG, Automotive.
We have achieved measurable impact such as:
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Significantly reducing the failure rate for new product introductions in industries as diverse as record companies and TelCo;
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Dramatic improvements in the accuracy of sales predictions in FMCG and DurableCG, even for brand new products;
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Supporting brand repositioning studies for international automotive OEMs.