References

Analyx is working for multiple US-/EU-clients – among them many top-performers within their respective sectors. Here are a few examples:

European mobile service provider

• Customer segmentation analyses and design of appropriate marketing strategies per segment
• Advanced prediction of churn propensities
• Modeling of consumer reaction to new pricing structure

Major Polish retail chain (>1.000 shops)

• Shop controlling: Forecast the performance of newly opened shops based on detailed understanding of shop attributes and microgeographic data
• Promotion benchmarking: Which type of promotion works best for which product types and at which point in time?

Leading European B2B marketplace

• Behavioural customer segmentation (>200.000 customers, >2.5 Mill. products)
• Prediction of customer segment and customer value after first order with 89% accuracy

Large European telecom & entertainment provider

• Development and hosting of Management Information System (based on MS SQL Server 2005) for client's maintenance and service department (>700 employees)
• Generation of ad-hoc reports upon management request

Major European generics manufacturer

• Psychographic segmentation of German medical doctors to allow for “needs-based” marketing strategies
• Implementation of campaigns to target specific segments

Leading player in Polish white goods market (5% market share in Germany)

• Efficient consolidation of market data from different sources Analyses of market data to support feature, model, promotion and pricing decisions
• Advanced product planning algorithms by single retail outlet to reduce inventory levels and increase accuracy of planning

Global management consultancy:

• Multivariate analyses of company surveys
• Management of proprietary databases
• Econometric modeling, e.g. advanced pricing models

Multiple German and Polish market research firms

• Design, programming, hosting and evaluation of web-based surveys
• Design and evaluation of Conjoint studies

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