Focus sectors

Our consultants and analysts bring together a unique set of knowledge from a variety of industries and functions. We focus on supporting clients from four main areas: telecommunication, retail, market research and consulting.

Thereby, our industry and methodological know-how allow for improved decision making and for measurable revenue effects. Furthermore, Analyx cost position allows clients to build up additional analytic capacity flexibly and to experiment with new approaches and models without incurring large additional fixed cost blocks.

Telecommunication

The Analyx management team has extensive experience in supporting telecom players (especially in the mobile sector) to improve their customer relationship management by employing state-of-the-art analytic methods and tools. Thus, we are able to

• evaluate the introduction of new tariff structures
• improve pricing decisions
• lower churn and enhance winback performance
• evaluate competitive strategies by employing game-theoretic modelling

Retail & FMCG

Besides market analytics, resarch activities and the management of primary research in Central and Eastern Europe, we also offer commercial analytics specfically tailored to the needs of retail & FMCG clients, e.g.,

• Virtual Test Markets (VTM): Tap into the power of artificial intelligence to predict consumer behaviour
• Location selection & shop controlling: Use microgeographic data to select better locations and fairly benchmark shops
• Pricing econometrics: Pinpoint optimal price points in every region & channel by new approaches to proce elasticity
• Development of analytic tools to automate planning processes (SKU – Client/SKU- Region/SKU – country/Client-Product Group etc.)
• Building of forecast models to support category management

Financial Services

Analyx leverages the latest methods from mathematics and statistics to provide superior analytic solutions to clients from the financial services sector:

• Customer Analytics: asses the value of new and existing customers, find the right clients whom to offer new products, assess customer loan risk using the latest technology in Neural Networks and other methods
• Portfolio Management: Automatic Value-at-Risk (VaR) reports according to Basel II requirements, reduced capital reserve requirements with our custom-build internal methods for VaR calculation (Basel II certification guaranteed)

Consulting

Consulting should be about personal client service and about leading clients to success. Analyx can help consultant teams to concentrate on their main area of work: interacting with their clients and supporting them comprehensively. To enable them to do so, Analyx can take over complex analytic tasks that form the basis of profound consultant advice. In doing so, we commit to superior quality and confidentiality standards that fulfil the strictest requirements. Already, one of the world’s largest strategy consultancies trusts Analyx’ services.

Market Research

For market research clients, Analyx core competencies lie after the actual field research but we are able to add substantial value in all stages:

• Coordination of primary research activities focusing on on Poland and Germany. This involves surveys, studio testing as well as CATI, which Analyx can provide via a network of trusted partners in Central and Eastern Europe.
• Data entry and validation: In order to support profound analytic work, we offer tabulation, matching of data from different sources and basic descriptive statistics.
• Data analysis and interpretation of results: Our core competency lies in this phase of the market research process. Analyx can carry out a wide range of complex multivariate analyses on market data, for example conjoint and multidimensional correspondence analysis.

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