Commercial analytics

Commercial analytics deal with the creation of complex quantitative models and the performance of managerial and statistical analyses based on existing data. Also included is the interpretation and presentation of the results.

Here Analyx is applying the latests methods from Statistics, Econometrics and Artificial Intelligence to deliver better solutions to strategic and tactical decision problems concerning:

• Econometric & Statistical Modeling: Customer segmentation for all industries, customer scoring, e. g. for the financial services sector, price elasticities, e. g. for retail chains, pricing models, e. g. for the insurance industry etc.

• Data Mining: Analysis of social networks and social influences, shopping basket analytics, advanced forecasting with Neural Networks etc.

• Virtual Test Markets (VTM): Virtual shopping worlds with intelligent customers in a simulated market place. Tests of new products and pricing strategies in the Virtual Test Market and optimization of marketing campaigns in the VTM before real world implementation.

• Electronic Prediction Markets (EPM): Superior forecasting of events, such as next month/quarter sales, product development, new product success, project completion deadlines, macro economic outcomes (GDP growth, inflation etc.) and many more.

• Advanced Optimization Methods: To give our clients a competitive advantage, we use faster, more efficient and more effective optimization methods, such as Ant Algortihms and Genetic Algorithms, for highly improved logistics, warehouse management, production optimization etc.

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